Understand your guest’s behavior: reasons for visiting your town, how they plan to spend their time, how they would like to use your space, and the challenges they face while traveling.In general, an avatar-also sometimes referred to as a persona-is a fictional character that represents your ideal consumer, in this case, the ideal guest who is most likely to reserve your place.ĭeveloping a clear understanding of your Airbnb guest avatar will help you:
It was at this point that I learned about the concept of guest avatars and how using them could ensure my listings attracted great guests.Īn Airbnb guest avatar is a twist on a marketing tool that has been used for decades across all kinds of service industries. So, I closed the loft listing and opened a second private room listing, which attracted more of my ideal guests. They began to make hosting less pleasurable.
What I did know was that the people who booked the loft were not my ideal guests. At the time I wasn’t quite sure why-perhaps it was the lower price, the fact that the space had no door, or that it contained a futon rather than a bed. These loft guests were higher maintenance, and to be frank, more troublesome than those who took the private room. The one thing that I quickly became aware of was how different the loft guests were compared to those that booked the private room. I added a futon, a nightstand, a privacy curtain, and a few homey touches. Delighted by how well the venture was going, I decided to create another listing in an open loft space of my home. Like many Airbnb hosts, I began my business hosting guests in an unused private bedroom in my home. In part 1 and part 2 of this blog post, I want to share with you the method for attracting the ideal and best Airbnb guest avatar. My experiences-which I’ll share later in this post-taught me a great deal. Finding the ideal guest is far from easy though, as I discovered in my early days as an Airbnb host.
The hope is to attract guests who will not only enjoy and appreciate your property and your hospitality but, guests who also respect your rules and boundaries. It is in the interest of every Airbnb host to attract the best guests for their space.
0 kommentar(er)
